Maldives Halal Travel (MHT) and its platform of products including Maldives Halal Travel Magazine has been launched at Arabian Travel Market (ATM) 2021.
Maldives Halal Travel was launched by Managing Director of Maldives Marketing and Public Relations Corporation (MMPRC), Thoyyib Mohamed. This initiative is spearheaded by Dr. Hussein Sunny Umar.
Upon launching of the platform, the founder, and Managing Director of MHT Sunny Umar said it is a potential market worth over USD 189 billion. The goal of MHT is to drive Muslim travellers to the Maldives especially from the GCC region.
Maldives Halal Travel's portfolio of products includes exclusive halal news, offers, Maldives Halal Travel Magazine (Print & Digital), Muslim Friendly Travel Rating (MFTR), advisory and consultancy, PR and marketing, trainings, conferences, specialised content creation, visiting designated halal travel fairs and expos as well as hosting Halal Travel Awards.
ATM is the leading international travel and tourism event for the Middle Eastern market. Together with Visit Maldives, 69 partners representing 37 tourism establishments from across the various sectors of Maldives tourism industry are showcased at ATM 2021 held in Dubai, UAE.
In 2020, 26,288 tourists arrived to the Maldives from Middle Eastern countries. Maldives has witnessed the arrival of 418,579 tourist arrivals so far in 2021 with 7,729 from the Middle East.