Maldives Marketing and Public Relations Corporation (MMPRC) has commenced an year-long campaign with Connoisseur Circle targeting an elite audience of travel enthusiasts in Germany, Switzerland and Austria.
The campaign will use a multitude of platforms in both the online and offline channels of the publication in order to promote the Maldives as a safe haven and uplift the destination presence for the luxury market. The components of the campaign are distributed throughout the year which includes, advertorials in the print magazine, editorial stories in e-magazines, posts and promotional clips on social media, website banner display and features in newsletters.
Connoisseur Circle is an exclusive magazine for luxury hotels and destinations worldwide. The campaign with Connoisseur Circle is part of the strategy in promoting the Maldives to the German speaking markets through ambient advertising along with usage of German language on social media platforms. Similarly, several campaigns are underway to further promote the destination in the markets which include several B2B and B2C activities like joint promotions with airlines and tour operators, destination training and several more collaborations with media and key stakeholders in the market.
Despite the global pandemic, the Maldives has welcomed a total of 555,494 travellers in 2020 and over 389,000 travellers till the end of April 2021. Amongst the many activities planned for the remainder of the year includes, social media campaigns, joint marketing campaigns with global stakeholders, familiarisation trips and visibility campaigns.
Several marketing activities and strategies have also been shifted to digital platforms in order to promote the destination whilst adapting to the evolving situation.