Maldives Marketing and Public Relations Corporation (MMPRC) has launched a campaign with Spain's most popular influencers and the country's leading travel application, the Passporter App.
As part of the campaign, top influencers from Spain arrived on April 13 to showcase the destination on the Passporter App. Famous travel and lifestyle influencers Aida Domenech Pascual, Alba Paul Ferrer, Paula Gonzalez Nuñez and Jonathan Bettran Wiergo will stay in the Maldives until April 20.
During their stay, the influencers will engage in recreational and wellness activities and taste signature cuisines and take part in Maldivian cooking class among many other unique experiences. The influencers will promote the destination through their social media handles and on Passporter's profile. The exposure from this trip will reach a wide Spanish audience through the Passporter App along with a massive combined fan following of over nine million from the influencers' social media handles.
Passporter App is a widely used platform which connects destinations with travelers. The app has been number one in downloads under the travel category in the Spanish market and has won many prestigious awards in the photography and travel segments.
Spain is one of the key markets for Maldives tourism with over 36,064 tourist arrivals recorded in 2019. Spain emerged as one of the top markets after Maldives re-opened its borders in July 2020. As per latest statistics reports published in February 2021, 4,307 Spanish tourists have arrived in Maldives since the borders reopened last July.