Maldives has welcomed the first tourist of 2021 under the newly launched Maldives Border Miles programme.
Maldives Border Miles is a tourism promotion programme initiated by Maldives Immigration, and developed with Ministry of Tourism, Maldives Marketing and Public Relations Corporation (MMPRC) and Maldives Airports Company Limited (MACL). It is a three-tiered loyalty program, where tourists who enroll in this programme will earn points based on the number of visits and duration of stay.
The programme was officially launched upon the arrival of the first tourist of 2021. The tourist was welcomed at Velana International Airport (VIA) by senior officials of Maldives Immigration, Ministry of Tourism, MACL and MMPRC.
There are three categories in the Border Miles programme; Aida (bronze tier), Anantara (silver tier) and Abaarana (gold tier). Each tier will be defined by a set variety of rewards, services or benefits, which increase in value as members progress.
With the introduction of the Maldives Border Miles programme, it is expected that tourism will boost considerably as it is an added advantage in promoting the Maldives.