News

MMPRC to host webinar on solutions to the COVID-19 crisis

Maldives Marketing and Public Relations Corporation (MMPRC), in association with Pacific Asia Travel Association (PATA) and Tripadvisor, has decided to host a special webinar designed exclusively for the Maldives tourism marketeers on April 27.

The webinar is titled React, Rethink, Recover: Solutions to the COVID-19 Crisis, and the Maldivian Tourism Industry. The 90-minute webinar will be led by CEO of E-Tourism Frontiers Damian Cook, who has managed global tourism crises including the SARS and Ebola outbreaks and will offer practical assistance moving beyond reassurance and information into solutions outlining a prioritized plan for organisations to follow.

The speakers include Managing Director of MMPRC Thoyyib Mohamed, CEO of PATA Dr. Mario Hardy, Director of Communications and External Affairs of PATA Paul Pruangkarn, Group Head of Destination Marketing for the Asia-Pacific, TripAdvisor Sarah Mathews and Business Development Manager for the Asia-Pacific, TripAdvisor Leon Chan.

The Maldivian tourism industry is also being heavily impacted by the crisis. The webinar is part of the initiative by MMPRC to assist in how to react, plan, and manage a situation that is still evolving daily, and be ready for eventual recovery.

Managing Director of MMPRC Thoyyib Mohamed said every effort possible will be made to rise to the challenging situation and finding means to keep the Maldives visible on the travel radar.