Maldives Marketing and Public Relations Corporation (MMPRC) has held a seminar on marketing guesthouses through social media.
The purpose of the seminar was to educate the guesthouses on utilizing social media to effectively market guesthouses. Hands-on approaches to marketing guesthouses using social media were discussed which would aid guesthouses to make more informed decisions to formulate social media marketing campaigns.
Guesthouses from different islands took part in this seminar conducted by Ismail Shaheer, who is a PhD student in the Department of Tourism, University of Otago in New Zealand, according to MMPRC. He has worked at MMPRC for more than 12 years in destination promotion.
MMPRC plans to work closely with guesthouses in future.