PATA discusses growth hacking techniques with travel industry professionals

Maldives Association of Travel Agents and Tour Operators (MATATO) and Pacific Asia Travel Association (PATA) have held a Human Capacity Building Training Programme in Maldives.

In response to the success of the first PATA Human Capacity Building Programme in Maldives last year, PATA organised and held a second Human Capacity Building Programme with the theme Growth Hacking: How to Scale Your Business Exponentially on November 22 at Paradise Island Resort.

The event, staged in partnership with MATATO, brought together 50 travel industry professionals active in Maldives. The one-day intensive workshop provided participants with an interactive training programme that incorporated a series of classroom sessions conducted by leading travel industry experts coupled with practical activities, group assignments and networking opportunities.

The PATA Human Capacity Building Programme is the association's in-house-outreach initiative for Human Capital Development (HCD) across the broad spectrum of travel and tourism. Leveraging PATA's network of talented industry leaders worldwide, the programme designs and implements customised training workshops for government agencies, non-governmental organisations, academic institutions and private sector businesses.

The training is delivered through innovative adult education learning techniques including case studies, group exercises, group discussions, instructor presentations and site visits. The facilitators bring knowledge, experience and expertise from a wide range of business sectors and drawn from PATA's extensive and established network in the tourism industry and beyond.

PATA designs and coordinates the workshop, providing experts who lead and moderate exchanges among participants and offer their own perspectives and experiences.