The Official Destination Guide of Maldives 2019 has been released at the ongoing World Travel Market (WTM) 2018.
The guide was published by one of the leading destination marketing agencies, Maldives Promotion House. The guide, along with accompanying brochures, were unveiled by acting Managing Director of Maldives Marketing and Public Relations Corporation (MMPRC) Haris Mohamed at the Maldives stand.
The Maldives Destination Guide 2019 provides travellers and travel trade professionals alike with latest up to date information relating to tourism properties, products and service providers in the Maldives, according to Maldives Promotion House. The guide includes all existing resorts, hotels as well as new properties to be opened next year, Maldives Promotion House added.
The company said the guide will be published in 10 languages, including English, German, French, Italian, Spanish, Russian, Turkish, Korean, Japanese and Chinese. More than 48,500 copies will be distributed around the world; at travel trade fairs, roadshows and similar promotional activities organised by MMPRC.
“We are honoured to have had the opportunity to publish the Official Destination Guide of Maldives 2019 for MMPRC,” Ibrahim Mahudhee, Managing Director of Maldives Promotion House, said.
“The guide has been completely redesigned, providing a wider exposure to industry partners. We believe this edition — one of the most comprehensive destination guides ever to be published — will be a welcome addition to the destination marketing campaign carried out by MMPRC.”
In addition to the Maldives Destination Guide 2019, Maldives Promotion House also published brochures for six segments, which cover the different aspects of the Maldives’ destination marketing campaign. Over 253,000 brochures were produced, promoting the ‘Colourful Side of Life’, ‘Spiritual Side of Life’, ‘Fun Side of Life’, ‘Thrilling Side of Life’, ‘Romantic Side of Life’ and ‘Culture and Heritage’.
Founded in 2011, Maldives Promotion House has established itself as a leading destination marketing agency in the Maldives with a diverse portfolio of reputed products, including an annual guide and a bi-monthly travel magazine.