Coca-Cola in Maldives has unveiled a new campaign for its recently launched ''Share A Coke'' initiative. "Share A Coke Maldives" is the Maldivian spin-off of the most successful global campaigns which has been reinvented to connect with the consumers in Maldives.
With the theme ''There's Coke for every relationship'', the narrative draws upon the significance of relationships and reignites them by creating moments of happiness that comes from sharing a Coke, according to Coca-Cola in Maldives. The campaign in Maldives was launched by National Football Team Captain Akram Abdul Ghanee.
The multi-faceted campaign includes a number of consumer touch points, including marketing activations, digital and social media engagements and in-store marketing to elevate brand love. The ''Share A Coke'' campaign was first launched in Australia in 2011, as an exciting new concept of identifying ways in which consumers could share their favourite beverage with friends and family.