Maldives Marketing and Public Relations Corporation (MMPRC) and six companies from the tourism industry are currently representing the Maldives at the largest Swiss holiday and travel fair, FESPO 2017.
More than 650 exhibitors and over 650,000 visitors expected to attend the fair being held at Messe Zürich in Zürich, Switzerland from January 26-29, 2017. FESPO, which marks its 27th anniversary this year, offers visitors information on holidays and travel including tips for adventurous, exciting, relaxing and unique holidays.
The fair is increasingly becoming a key indicator for the tourism sector with its excellent platform and offers and visitors information for holidays and travel, the oragniser said. FESPO 2016 attracted over 62,000 visitors including trade, media and consumers.
“FESPO would be an ideal platform to promote the Maldives as a holiday destination with the 2017 edition expected to attract a huge number of visitors from Switzerland and German speaking countries,” MMPRC said. “Participation at FESPO is expected to help boost the number of arrivals to Maldives.”
With a market share of 2.5% and a total of 31,678 arrivals in 2016, Switzerland is one of the top 10 markets for the Maldives, it added.