The Maldives Fisheries and Ocean Resources Marketing and Promotion Corporation has formalised a strategic accord with China’s Hainan International Economic and Trade Corporation Limited to expand the global reach of Maldivian fishery products.
The agreement, signed by Managing Director Dr Mohamed Ibrahim and Hainan General Manager Patricia Wang Meihong, is intended to secure market access across several Chinese cities, positioning Maldivian exports more prominently in one of the world’s largest consumer markets.
Corporation Chairman Ahmed Sharif described the partnership with a local Chinese entity as a tactical measure to overcome linguistic barriers and streamline operations in a region where English proficiency can be limited. The Hainan delegation noted that the initiative reflects a broader effort to diversify bilateral relations beyond tourism, with a focus on developing Maldivian brands for Chinese consumers.
Domestically, the corporation has concluded a parallel agreement with the Dhiggaru Marketing Corporation to standardise and promote artisanal products. Signed by Dr Ibrahim and Vice Chairperson Ismail Mahid, the initiative seeks to counter the spread of counterfeit goods, particularly those falsely labelled as Dhiggaru Rihaakuru, a traditional concentrated fish paste.
Dhiggaru Council President Ahmed Nishan underscored the importance of establishing a verified brand identity to mitigate economic losses caused by unauthorised imitation products. Officials said the project is intended to serve as a model for future collaborations with other island councils, strengthening market access for local producers.