‘Experience Maldives’ Returns as BML, American Express Unveil Exclusive Privileges for Card Members

Bank of Maldives (BML), in partnership with American Express, has announced the launch of its latest destination campaign, ‘Experience Maldives’, designed to promote the country’s tourism offerings to American Express card members. This marks the fourth collaboration between the two organisations, underscoring a sustained commitment to luxury travel and curated experiences.

The two-year initiative is endorsed by the Ministry of Tourism and Environment, the Maldives Association of Tourism Industry (MATI), Visit Maldives Corporation (VMC), and the National Boating Association of Maldives (NBAM). With support from these key institutions, the campaign aims to elevate the Maldives’ profile among premium travellers.

American Express card members will be eligible for exclusive benefits across a range of participating resorts, liveaboards, and merchants. According to BML, the programme is structured to provide seamless access to premium experiences, including spa treatments, beachside dining, water sports, floating breakfasts, room upgrades, and locally inspired excursions.

At the launch ceremony, Mohamed Shareef, Chief Executive Officer and Managing Director of BML, welcomed the renewed partnership and highlighted its strategic value. “We are thrilled to partner with American Express to bring the ‘Experience Maldives’ campaign to life,” Shareef said.

“This initiative will enhance the travel experience of American Express card members by offering curated privileges that showcase the Maldives’ natural beauty and rich culture, while also elevating the destination’s appeal among premium and discerning travellers,” he added. “Supported by exclusive offers from participating properties, the campaign reinforces the Maldives’ global standing as a top choice for luxury tourism.”

The campaign also reflects American Express’s broader commitment to enriching its global travel ecosystem. Divya Jain, Vice President and General Manager of Global Network Services for Asia and South Pacific Growth Markets, highlighted the Maldives’ enduring appeal. “The Maldives remains one of the most sought-after destinations for premium and affluent travellers,” Jain said.

“Through this partnership with BML and with the support of VMC and other tourism stakeholders, we are deepening our commitment to the Maldives and enhancing our global travel ecosystem,” she added. “The curated ‘Experience Maldives’ campaign enables us to deliver premium, differentiated experiences to our card members while supporting our partners in positioning the Maldives as a leading luxury destination.”

Previous iterations of the ‘Experience Maldives’ campaign similarly offered American Express card members access to premium services, exclusive rates, and complimentary amenities designed to enrich their travel experience.