Ooredoo Maldives is marking its twentieth anniversary, celebrating two decades of innovation and service since its debut in the nation's telecommunications sector. Introduced to the Maldivian market as Wataniya on 1 August 2005, the company has played a defining role in modernising digital infrastructure across the island nation.
Its entry into the market signalled more than just competition; it catalysed a shift in national connectivity, prompting rapid technological advancement and sectoral expansion. Eight years after its founding, the company adopted the Ooredoo name, now closely associated with progress in telecommunications. Early advertising campaigns from the Wataniya era still evoke strong sentiment among Maldivians, a reminder of the brand's longstanding presence in public memory.
That legacy of transformation remains central to the company's anniversary observance. Over the past 20 years, Ooredoo Maldives has introduced a suite of services that have reshaped how Maldivians communicate, underscoring its reputation for customer-focused innovation and sustained investment.
Khalid Hassan M.A. Al-Hamadi, Managing Director and Chief Executive Officer of Ooredoo Maldives, attributes its progress over the past two decades to a sustained focus on community integration and responsiveness to customer needs. According to Al-Hamadi, service offerings have been continually refined to reflect changing consumer expectations, reinforcing Ooredoo's position as a dynamic force in the nation's communications landscape.
Al-Hamadi pointed to workforce composition as further evidence of local investment, noting that Maldivians make up 90 percent of the company's current staff. He described this as a deliberate strategy to support national capacity-building and reinforce the company's role in strengthening the country's telecommunications infrastructure.
Promotional campaigns launched to coincide with the anniversary reflect this broader ethos of community engagement. In April, the company introduced the 'Live Unlimited' initiative, which includes a lucky draw held every 20 days. Customers spending USD 16.22 or more on any Ooredoo service qualify for the draw, with 19 recipients designated to receive an Umrah pilgrimage. A final draw will award the grand prize, a Hajj pilgrimage for two individuals.
Other celebratory offers centre on digital access and convenience. From 1 to 7 August, customers are eligible for a bonus of up to 20 percent on selected data packs. The first three days of August also saw the launch of additional incentives, including a 'Spin the Wheel and Win' contest and a tailored M-Faisa promotion. Under the latter, customers placing orders on Foodies via M-Faisa during August will benefit from a five percent discount on their next Foodies purchase.