The Maldives is taking part in the 2025 Media Cooperation Forum of the Shanghai Cooperation Organisation (SCO), represented by the public service broadcaster, Public Service Media (PSM). Convened in Urumqi, Xinjiang Uygur Autonomous Region, from 23 to 27 May, the forum is held under the theme "Building a Better Home Together for a Prosperous Future".
More than 300 delegates from 26 nations, including SCO member states, observer states, and dialogue partners, are attending, alongside senior officials from the SCO Secretariat, government ministers overseeing media affairs, and journalists from leading news organisations.
Opening formally on Friday, the forum features initiatives aimed at fostering cooperation among SCO nations through media engagement and cultural diplomacy. Among the highlights are the 2025 Youth Cultural Exchange Camp and the Media Dialogue of SCO Countries, programmes designed to encourage cross-cultural collaboration.
At the welcoming reception, Erkin Tuniyaz, Deputy Secretary of the Communist Party of China (CPC) Xinjiang Uygur Autonomous Regional Committee and Chairman of the People's Government of Xinjiang, addressed attendees, underscoring the region's transformation and the broader scope of international media engagement. "Xinjiang is now experiencing the best period in its history in terms of high-quality development. Hosting the 2025 SCO Media Cooperation at such a moment is both timely and meaningful," he said.
Sessions throughout the forum examine critical issues facing the global media landscape, with discussions on the role of artificial intelligence in journalism, strategies for addressing challenges in information dissemination, and the value of media in strengthening international connections. Beyond the conference halls, a media workshop tour from 23 to 27 May will allow participants to explore Kashgar and other parts of Xinjiang, providing insights into the region's economic and cultural development.
Since its establishment in 2001, the SCO has remained dedicated to the Shanghai Spirit, a framework built on mutual trust, mutual benefit, equality, consultation, respect for diverse civilisations, and shared progress. Delegates stressed the importance of media organisations adopting a global perspective, recognising shifts within the industry, and leveraging opportunities for integrated development.
Many also highlighted the role of responsible journalism in shaping public discourse and strengthening international collaboration. The discussions reinforced the view that objective and balanced reporting remains essential in promoting public understanding and supporting the SCO's long-term initiatives.
Organised by the People's Daily, a media and culture company, and the People's Government of Xinjiang Uygur Autonomous Region, the forum includes an opening ceremony, a media dialogue session, and the launch of a youth cultural exchange programme. The opening session featured the release of "Common Home: Public Opinion on the Development Visions in SCO Member States", a report providing an overview of perspectives within the organisation. A dedicated media dialogue session explored trends in short-video dissemination and collaborative initiatives among SCO-affiliated media institutions.