Maldives Marketing and Public Relations Corporation (MMPRC) is hosting an initiative, titled "Visit Maldives Week” to showcase the diverse offerings of the globally renowned island nation as a premier travel destination to the Russian market.
MMPRC said the collaborative week-long event includes 22 representatives from 14 different companies within the Maldivian tourism industry.
According to MMPRC, “Visit Maldives Week” in Russia is the first of a series of global roadshows to be held throughout the year in major and emerging tourist markets.
The roadshows for the Russian market are being held in three cities which include St. Petersburg on 3 February, Moscow on 5 February and Tyumen on 7 February.
“The event aims to provide a platform for Maldives’ tourism industry stakeholders to create new partnerships while strengthening existing ones and providing the latest destination information about the Maldives,” MMPRC said.
To enhance the visitor experience at this event, there are interactive photo zones featuring the beauty of Maldives’ islands and properties while a media meet is planned to be held in Moscow to provide tailored information to travel trade media and press representatives.
A "Maldives Passport" with interactive questions are conducted to engage
attendees and offer a chance to win prizes. The roadshows also feature productive B2B meetings, networking sessions, and destination workshops, fostering valuable connections and promoting the Maldives as a premier travel destination.
During the event at the St. Petersburg attendees will have a chance to win a holiday prize sponsored by Canareef Resort Maldives which includes a 2-night, full-board stay with return transfers for two people.
MMPRC has several upcoming activities targeting the Russian market
including a webinar series, campaigns with tour operators and airlines, public relations projects, media familiarisation trips and campaigns with Destination Management Companies.
The Maldives has seen a steady increase in tourist arrivals from Russia over the years. In 2024, Russia was its second top source market and is currently ranked the second top source market for the Maldives this year as well, with 20,902 arrivals in January.
Maldives welcomed over two million tourists in 2024, a historic first for the world renowned holiday destination.
On the back of the historic success, the government has set sights on bypassing the 2024 arrival figure by at least 10 percent this year.