The administration plans to boost tourist arrivals by 15% in the coming year, focusing on enhancing occupancy rates and leveraging modern technological advancements, Advisor to the President on Tourism Development Mohamed Khaleel has revealed. He outlined the administration's tourism development plans at a ceremony at Velana International Airport (VIA), marking the arrival of the two millionth tourist to visit the country this year.
Khaleel marked the milestone of welcoming over two million tourists this year, crediting the success to the dedication of tourism sector stakeholders. The top tourism advisor also expressed confidence in achieving future goals with their continued support and active participation.
The administration's aim to increase tourist arrivals by 15% next year was revealed by Khaleel, who outlined the Maldives Marketing and Public Relations Corporation's (MMPRC) strategic plans to reach this target. Key markets have been identified, and marketing strategies and tools will be employed to enhance promotional activities, he said.
Modern technological advancements would play a crucial role in the marketing and promotional efforts for next year, according to Khaleel, which is expected to drive further development in the tourism sector. He also stressed the importance of increasing both the number of tourist arrivals and the occupancy rate, adding that the occupancy rate and the Average Daily Rate (ADR) are directly linked to the revenue generated by the state and tourism facilities.
"Next year, we will prioritise marketing to create demand and improve occupancy rates and ADR. That is our primary objective. This initiative will also contribute to increasing GDP," Khaleel added.
The Maldives currently boasts 1,267 tourism facilities, accounting for 63,190 beds, with 67% of these beds located in tourist resorts, according to the Ministry of Tourism.