Maldives Marketing and Public Relations Corporation (MMPRC) and the national airline, Maldivian has signed a Memorandum of Understanding (MOU) to strengthen collaboration in enhancing equitable tourism development. The agreement was signed by the Managing Director of MMPRC Ibrahim Shiuree and the Managing Director of Maldivian Ibrahim Iyas.
The partnership aims to combine the strengths of both organisations to create innovative marketing campaigns and initiatives that will attract visitors from around the globe. Through joint efforts, MMPRC and Maldivian will focus on business-to-consumer marketing, including branded advertisements, promotional activities, and global campaigns.
Speaking at the agreement signing ceremony, MMPRC’s Managing Director Shiuree noted that the partnership with Maldivian is an exciting venture to promote the Maldives. He stated that the agreement will enable the company to reach out to a wider range of tourists and showcase the unique beauty and diversity of Maldivian Islands. Shiuree noted that the aim is to create unforgettable experiences for visitors and promote sustainable tourism throughout the nation.
Meanwhile, the Managing Director of Maldivian states that the MoU marks a significant milestone in the joint mission to elevate the Maldives as a premier global travel destination. He said that the company aims to enhance the travel experience, promote sustainable tourism, and drive economic growth through this collaboration.
MMPRC notes that the signing of this MOU signifies a promising future for Maldives tourism industry. The individual components of this partnership are set to steer the Maldives towards sustainable tourism and equitable development of promotions, activities, and campaigns throughout the different regions of the Maldives.