Tourism stakeholders has discussed new and innovative ways to promote the Maldives as an enticing travel destination. The discussions were held between the Minister of Tourism Ibrahim Faisal and the Managing Director of the Maldives Marketing and Public Relations Corporation (MMPRC) Ibrahim Shiuree. The meeting was held at the Ministry of Tourism.
During the meeting, Shiuree disclosed that MMPRC is working diligently to enhance the promotion of the Maldives. He highlighted that the corporation has planned to implement more innovative promotional strategies and mentioned that details of these strategies will be disclosed within the next two weeks.
MMPRC's MD, @shiuree, paid a courtesy call on Tourism Minister @ifaisalofficial. They explored fresh strategies to promote the Maldives' stunning sunny side and attract paradise-seekers pic.twitter.com/8mQ8QObpQE
— Ministry of Tourism (@MoTmv) June 24, 2024
As part of its agenda to establish the Maldives as a top-of-mind destination, MMPRC is currently organising a roadshow in neighboring India. The roadshow, named "Explore Maldives," is scheduled for June 26 and is being conducted in collaboration with Manta Air.
The administration also aims to hold several activities in partnership with tourism industry stakeholders to increase the number of visitor arrivals to the Maldives.