The Chairperson of Maldives Marketing and Public Relations Corporation (MMPRC) Ayesha Nurain Janah has asserted that the Sustainable Tourism Award achieved by the Maldives is a commendation that must evoke pride among all the citizens of the nation. The remarks were made by Nurain, following the remarkable achievement of the Maldives in earning four prestigious awards at the World Travel Awards.
MMPRC, a state-owned corporation, that also functions as a tourism board, actively engages in various events, advertising the Maldives all over the world. The noteworthy awards the nation continues to receive from the tourism industry attribute to the success of the unwavering and dedicated efforts of MMPRC to promote the Maldives as a prominent tourism destination.
Maldives has received four awards at the World Travel Awards (Indian Ocean Category) during the Arabian Travel Market (ATM) 2024 held at the Dubai World Trade Center.
The categories that the Maldives has won for this year are:
• Indian Ocean’s Leading Destination 2024
• Indian Ocean’s Leading Honeymoon Destination 2024
• Indian Ocean’s Leading Green Destination 2024
• Indian Ocean’s Leading Dive Destination 2024
In regard to the significant accomplishment of the Maldives, Chairperson of MMPRC Nurain highlighted the steadfast efforts of MMPRC to nominate the Maldives for the awards and conduct several campaigns, aiming to earn votes. Recognising the collaborative efforts with several tourism agents to promote the nation in various platforms, including social media, Nurain revealed MMPRC's ambitious vision of securing a world-class award at the World Travel Awards, which will be announced near the end of this year.
Furthermore, Nurain noted that the achievements earned indicate the sustainable efforts of the Maldives to maintain its reputation as the world's most popular destinations, while observing that the it also represents the perfection of services provided to guests and tourists who visit the country. Additionally, she stated that the awards acknowledge the efforts of the MMPRC team to advertise tourism industry of the Maldives as well.
While the Maldives secured the Indian Ocean’s Leading Green Destination 2024, the award was achieved by Madagascar for the past seven years. Nurain reiterated MMPRC's overarching goal of achieving a new award, stating that the Indian Ocean’s Leading Green Destination 2024 award received by the Maldives evidenced the accomplishment of this target. She additionally asserted that the Sustainable Tourism Award conferred by the Maldives is a commendation that ought to instill a sense of pride among all the citizens of the nation. Nurain also affirmed the commitment of MMPRC to expand the tourism industry, aiming to attract over two million tourists.
Efforts of MMPRC to promote the tourism sector of the Maldives include; partaking in significant global fairs and events, conducting roadshows, bringing world-class celebrities and promoting the nation through them and conducting campaign events through various platforms including social media.