The Maldives Marketing and Public Relations Corporation (MMPRC) has held a Maldives Media Meet, a highly-anticipated event held on the sidelines of World Travel Market London 2023 (WTM London). The exclusive in-person press conference was held at the Media Centre (ME670) within ExCel London, United Kingdom, on November 7. MMPRC showcased the Maldives at the influential event alongside 181 representatives from 92 prominent industry partners in the Maldives tourism sector.
Led by Thoyyib Mohamed, the Chief Executive Officer (CEO) and Managing Director of MMPRC, sustainability remained a central theme at the core of the event. Thoyyib set the tone with a comprehensive introduction. His speech, later in the event, detailed five years of marketing the Maldives as a destination worldwide.
MMPRC noted sustainability is a significant focus for tourism in the Maldives, and that it actively incorporate it into the marketing activities. Over the past five years, the Maldives has made substantial strides in this domain, from the Visit Maldives Storytellers’ Conference 2023 to familiarisation trips and press conferences. Thoyyib’s remarks at the media meet aimed to underscore the commitment.
The Maldives Media Meet aimed to establish and fortify connections with the foremost media publications in the United Kingdom (UK). The intent was to foster a closer, more interactive relationship with UK media outlets, offering them access to the latest and most pertinent information about the Maldives. It serves as a significant platform for elevating the Maldives as the premier, sustainable holiday destination for travellers hailing from the UK, and potentially boosting arrivals in time for the holiday season. WTM London is one of the leading global platforms for the travel industry, bringing together industry professionals from around the world to facilitate significant business deals and networking opportunities.
The UK stands as the fourth top source market for the Maldives as of October 5, with a market share of 7.9%, which is a total of 109,755 arrivals.