The Maldives Marketing and Public Relations Corporation (MMPRC) has taken part in the Tourism Expo Japan 2023 alongside 10 co-exhibitors to promote the Maldives. The event was held in Osaka from October 26-29.
Organised by the Japan Association of Travel Agents (JATA), Tourism Expo Japan 2023 is one of the world's largest annual travel festivals, bringing together countries and tourist destinations from all over the globe to Japan for the occasion. It offers excellent travel networking and business opportunities and inspires consumers with the encompassing diverse lifestyle trends. The event provides a platform for industry partners to showcase their unique products and experiences.
Throughout the B2B and B2C event, MMPRC said it promoted the destination and revitalised the number of Japanese tourists travelling to the Maldives.MMPRC focused on promoting dive holidays during the fair which is a key element in this market. The event is integral to MMPRC’s key strategies as it provides the latest travel updates to the Japanese travel trade.
Japan was ranked as the ninth top source market for the Maldives in 2019. The Maldives welcomed more than 14,218 travellers from Japan as of the end of September 2023.
MMPRC said it is consistently strengthening the presence of the Maldives in the Japanese market through several marketing activities. MMPRC collaborated with Asahi TV for a programme and had a JTB training webinar earlier this year.