The Maldives Marketing and Public Relations Corporation (MMPRC) has participated in ITB China 2023 as the official Island Travel Partner, from September 12 - 14 at Shanghai World Expo Exhibition and Convention Centre, Shanghai.
ITB China 2023 is one of the largest B2B exclusive trade shows focused on the Chinese travel market. The event serves as a wide-ranging professional platform with industry specialists from all over the world and provides various networking events to connect with potential agents and buyers from several key source markets.
MMPRC stated that 64 representatives from 33 companies are collaborating with the company to promote the Maldives within the Chinese market at ITB China 2023. This significant event is the first B2B trade fair held in China since the onset of the COVID-19 pandemic three years prior and signifies the first in-person participation of MMPRC in a physical tourism event in China following the reopening of global borders.
MMPRC said it received a special opportunity to host a networking lunch and an exclusive gathering of 100 hosted buyers, meticulously curated by the ITB China organisers. The event provided opportunities for significant networking sessions and MMPRC will engage in insightful discussions. MMPRC also promoted the Maldives in the presentation hub, accommodating up to 80 potential buyers, and conducted a destination presentation of the Maldives and its offers.