Maldives Marketing and Public Relations Corporation (MMPRC) has launched a campaign with the Bangkok Post in Thailand to showcase the unique sights and experiences available in the Maldives.
MMPRC said the campaign will strengthen the brand presence and visibility of the Maldives in the Thai market, showcase the uniqueness of the destination, and increase the arrival figure from the Southeast Asian market. The campaign will take place between July and August.
Bangkok Post is the leading English-medium mass publication in Thailand. The magazine attracts a monthly audience of over two million readers. The campaign is expected to reach a wide audience in Thailand. The campaign with the Bangkok Post is aligned with the strategy of MMPRC to strengthen the Maldives brand in the Thai market.
Thailand is an important source market in South East Asia. The market is full of potential for the tourism industry of the Maldives. So far in 2023, MMPRC has also promoted the Maldives at major travel fairs such as MATTA 2023 in Malaysia and ADEX Ocean Mission 2023 in Singapore. Further activities planned for the market include a Media Campaign, conducting a Maldives Roadshow in South East Asia, and taking part in NATAS Holidays 2023 and ITB Asia 2023.