The Maldives Marketing and Public Relations Corporation (MMPRC) has launched a media campaign with Robb Report, a leading luxury lifestyle publication in Southeast Asia with an audience of over 220 million readers.
The campaign will promote the Maldives and strengthen brand visibility in Malaysia and Singapore, specifically targeting high-net-worth individuals in affluent markets. Under the campaign, Robb Report will produce two print advertorials, six single-page print advertisements, two digital advertorials, two Robb Report Weekly features, and two web display banners. They will also create and share social media posts highlighting the unique products and experiences offered in the Maldives. The total reach of these advertorials, advertisements, and social media posts is expected to exceed 180,000.
MMPRC stated that Southeast Asia, with its close proximity to the Maldives, is a lucrative market for the tourism industry of the Maldives with high potential. As such, MMPRC is conducting a unique variety of marketing activities for the region including a campaign with Travel + Leisure. Other activities include hosting a roadshow and taking part in NATAS Holidays and ITB Asia in Singapore.