Maldives Marketing and Public Relations Corporation (MMPRC) has promoted the Maldives as a tourist destination in the Kazakhstan International Tourism Fair (KITF) 2023.
KITF was held from April 19-21 in Almaty, Kazakhstan. A total of 24 co-exhibitors with 45 participants participated in the fair alongside MMPRC to strengthen the brand presence of the Maldives in Kazakhstan and establish the Maldives as the top destination for all potential holidaymakers.
KITF has been held since 2001. The exhibition serves as a wide-ranging professional platform for the tourism industry of the whole Central Asian Region and is considered to be the pinnacle event of the sector in Kazakhstan. Corporate travel decision-makers, investors, tour operators for VIP clients, and other travel trade professionals participated in the fair.
The Maldives was showcased with an impressive stand in a space spanning over 60sqm. The stand provided visitors with a glimpse into the Maldives. Every aspect of the stand was thoughtfully curated to showcase the diverse segments of the tourism industry of the Maldives. The Maldives won a Recognition Award for the participation in the fair. Some other destinations that received this award include Italy, Almaty, and Jordan. A special raffle was held between the visitors to the Maldives stand, and two lucky winners won free holidays to the Maldives.
Through the event, MMPRC and industry partners provided visitors with the latest information about the Maldives, making it an ideal platform for promoting the destination, services, and offers. MMPRC also promoted products, experiences, and segments of the Maldivian tourism industry.
The Maldives had welcomed 2,995 tourists from Kazakhstan as of the end of January 2023. The Commonwealth of Independent States (CIS) is a significant region for the tourism industry, notably with Russia holding its position as the top source market to the Maldives in 2023 so far. MMPRC held a total of 16 various marketing activities for the CIS market in 2022 and recorded 238,951 arrivals.