The Maldives Marketing and Public Relations Corporation (MMPRC) has sponsored the participation of the National Boating Association of Maldives (NBAM) at Dive MENA Expo 2023 held in Dubai Harbour from March 1-5.
Since 2008, Dive MENA Expo has been one of the key dive events held in this region. The five-day event brought together manufacturers, suppliers, yachting elite, and customers seeking dive and liveaboard experiences. MMPRC sponsored NBAM for Dive Mena Expo 2023 in order to support and provide opportunities for Maldivian diving and liveaboard service providers to promote their products and services globally.
Sponsoring participation in the event helped MMPRC to advertise and promote local liveaboards, the unique dive experiences that tourists enjoy in the Maldives, and create brand awareness for the destination to further enhance reach into key potential markets. Sponsoring NBAM in the event comes under the strategy to support local stakeholders to reach their common goal of promoting the various segments and unique selling points of the Maldives globally, according to MMPRC.
The Middle East consists of countries that are key markets to the Maldives which record over 1,675,303 arrivals to the Maldives in 2022. MMPRC has been holding several activities for these markets last year, including participation in major fairs and marketing campaigns with the travel trade. Ongoing activities for the Middle East include Cozmo Travel Campaign and Emirates.