Maldives Marketing and Public Relations Corporation (MMPRC) is representing the Maldives as a tourist destination to travel trade and consumers at Tourism EXPO Japan. It is the first in-person event MMPRC is partaking in the Japanese market since the onset of the COVID-19 pandemic. The event is taking place from September 22-25 at Tokyo Big Sight.
MMPRC stated Tourism Expo Japan is internationally recognised as one of the largest travel events in Japan and is a stepping stone for further developing outbound, inbound, and domestic travel from Japan. It provides abundant opportunities for travel professionals to exchange travel information and conduct effective business meetings while inspiring consumers through the power of travel. The Maldives will be exhibited in a 63sqm stand space with the destination's unique aspects and experiences showcased via images that are popular among Japanese travellers. A total of 12 representatives from six companies in the industry will participate in the fair alongside MMPRC.
Through the event, MMPRC will carry out destination marketing emphasising the tourism products including resorts, hotels, guesthouses, liveaboards, and the unique experiences available to visitors in the Maldives. The unique geography of the Maldives and different segments including romance, honeymoon, family, adventure, water sports, diving, and meetings, incentives, conferences and exhibitions (MICE) will also be highlighted to the visitors to the Maldives stand.