Maldives Marketing and Public Relations Corporation (MMPRC) has kicked off a strategic outdoor advertising campaign in key locations in Switzerland. The campaign is conducted from September 12 to October 9 with the aim of boosting the brand visibility and destination awareness of the Maldives in the Swiss markets.
For the duration of the campaign, advertisements showcasing the beauty of the Maldives will be posted on billboards and digital screens in two major locations in Zurich for a duration of four weeks. The advertisements are estimated to reach millions of views each month. In addition to the natural splendour of the islands in the Maldives, the advertisements will also inform potential visitors of the exciting experiences available to Swiss visitors in the Maldives.
The Swiss market is among the top-performing source markets for tourist arrivals to the Maldives this year, with 22,751 arrivals as of September 14. MMPRC has been holding several activities in order to maintain destination presence and visibility and increase arrivals from the market, including familiarisation trips, digital media, and a print campaign with Falstaff. More activities are in the pipeline for the market in the future.