Maldives Marketing and Public Relations Corporation (MMPRC) has initiated a digital marketing campaign with Indonesia’s leading online travel agency, Traveloka.
The campaign aims to maintain the destination presence and promote the Maldives as a leading destination of choice in the Southeast Asian market. The campaign began on August 25 and will be conducted for a duration of three months.
MMPRC stated that Traveloka is Indonesia’s leading online travel agency and a unicorn company with a strong presence in the wider Southeast Asian market and the Australian market. The Traveloka app has been downloaded over 60 million times and the platform boasts over 40 million monthly active users. The agency connects with over 150 airlines, covering a total of 200,000 domestic and international flight routes.
Through the campaign, digital advertisements will be advertised on Traveloka’s Facebook, Instagram, and Google and a digital banner will be showcased on Traveloka’s in-app homepage feed. A landing page showcasing the beauty of the Maldives, push notifications, and an incentive coupon will also be given out during the campaign. Traveloka will also publish digital articles highlighting the Maldives as a leading destination, along with publishing one video.
Additionally, MMPRC will market the destination as one of the safest choices for tourists, highlighting the unique geography of its scattered islands which provide ultimate privacy and security. It will also help MMPRC to promote resorts, hotels, guesthouses, liveaboards, and the unique experiences available for tourists in the destination. Under the campaign, MMPRC will provide the latest information about the destination and its travel guidelines to the travel trade and tourists from the Southeast Asian market.