Connoisseur Circle has given the Best Luxury Destination of the Year award to the Maldives.
Connoisseur Circle is a popular luxury publication for the German-speaking markets. It is the only German-language magazine that exclusively addresses luxury travellers featuring high-end hotels and exclusive destinations worldwide.
The Connoisseur Circle Hospitality Awards is an initiative by the publication and are among the most prestigious prizes in the international luxury hotel industry, presented for the ninth time this year. Consisting of renowned travel journalists and tourism insiders, a 16-member expert jury applied strict criteria to thoroughly evaluate a total of 27 candidates in nine categories in which the Maldives won under the Best Luxury Destination of the Year category.
Maldives Marketing and Public Relations Corporation (MMPRC) stated that it was honoured to receive the award and grateful for the recognition received for the work undertaken by each and every stakeholder in the Maldives tourism industry. The company also remarked upon the successful revival of the Maldivian tourism industry and the ongoing vaccination campaign in the destination.
Additionally, MMPRC has launched an advertising campaign with Connoisseur Circle. The objective of the campaign is to target the elite audience in the German-speaking markets and to promote the unique segments of the Maldives, and its individual products and experiences in German language on both print and digital platforms.
Statistics from the Ministry of Tourism show that 73,118 tourists visited the Maldives from Germany as of July 20.