Maldives Marketing and Public Relations Corporation (MMPRC) has participated in the MILT Congress 2022, as the representative of the Maldives.
This year's MILT congress is being held from July 13-14. The congress is one of India’s largest meeting, incentives, conferences, and exhibitions (MICE) related tourism events.
MMPRC stated that the MICE India and Luxury Travel Congress (MILT) Congress is the event where the world gets to meet Indian MICE and luxury travel buyers. The corporation stated that it provides the perfect opportunity for potential destinations and tourism service providers to market their products to India’s USD93 billion outbound business travel market and USD45 billion outbound tourism market.
Over the past years, MILT has gained a reputation for bringing together carefully vetted Indian MICE buyers to meet international suppliers. Visitors to the event include corporate travel decision makers, potential investors in the field of hospitality, leisure and travel industry, top outbound Indian travel agencies and luxury buyers, film production houses, and destination wedding planners.
MMPRC is participating in this event to market ways business and leisure travellers can hold events in the Maldives. MMPRC’s participation is expected to promote Maldivian resorts, hotels, guesthouses and liveaboards, the scattered geography of the islands, and the privacy, safety and unique experiences the Maldives offers to visitors of all segments.
Participation in this event also comes as part of MMPRC’s marketing strategy for the Indian market, which is based on conducting ambient campaigns to strengthen Maldives' brand in all major cities, identify channels to access the luxury market segment, promote affordable holiday options, and focus on specific advertising for honeymooners and family holidays, combined with guest house stays.
As of June 8, India is the leading source market for the Maldives this year, with over 104,800 tourists visiting the destination from this market. India contributed 14.3% to the market share from the total 732,884 arrivals recorded to the Maldives during this period. India was also the largest market in 2021 with over 278,740 travellers and a market share of 22.6%. Similarly, India was the largest market in 2020 with an arrival figure of 62,960 and a market share of 11.3%.