Kelapa Media influencers arrive in the Maldives

Dani and Oscar, influencers representing Kelapa Media, have arrived in the Maldives for a familiarisation trip, upon invitation by Maldives Marketing and Public Relations Corporation (MMPRC). The duo will be in the Maldives for this trip from June 26 to July 6.

Kelapa Media is a film production company that creates commercial photography and videography for brands and encompasses an audience covering the US, Canada, UK, Italy, and UAE markets. Kelapa Media comprises of Dani and Oscar, an award-winning photographer, and videographer.

Through the trip, MMPRC said it aims to market the romantic side of Maldives, emphasising a variety of services catering to luxurious, adventurous experiences available for couples. The duo will stay in Fairmont Sirru Fen Fushi, Grand Park Kodhipparu, and Reethi Beach Resort where they will experience spa and wellness, diving, snorkelling, gastronomy, and other unique services provided by these properties. The duo will create and share videos and photos, and promote the Maldives on their social media handles expected to reach a wide audience, especially honeymooners and couples.

The trip will help highlight the romantic side of life, the unique products, and the services awaiting couples in the Maldives. It will also help to promote the privacy, safety, and seclusion the destination offers, the geography of our scattered islands, the latest travel guidelines, and destination information.

The trip is organised as part of the marketing strategy to promote the various segments of tourism available in the destination for tourists from the US market, especially the experiences awaiting couples in the Maldives. The US currently stands as the 7th top source market to the Maldives from January till June 8 this year. During the period, the Maldives welcomed 732,884 visitors, with the US contributing 4.7% to the total market share with 34,609 visitors. MMPRC has been holding several activities, including joint campaigns with industry stakeholders, familiarisation trips, and participation in fairs and exhibitions targeting the market in order to maintain destination popularity, and visibility, in order to increase arrivals from the US.