Maldives Marketing and Public Relations Corporation (MMPRC) and Resort Life Travel Private Limited (RLT) have signed an agreement to promote the destination in European markets. The agreement was signed at a ceremony by the Chief Executive Officer and Managing Director of MMPRC Thoyyib Mohamed and Chief Executive Officer and Managing Director of Resort Life Travel Mohamed Shaaz.
RLT is one of the leading inbound tour operators since 2006, with 15 years of experience in the Maldivian tourism industry. Their service portfolio spans all major hotel brands of the Maldives with well-established relations with key contacts in Russia, the Commonwealth of Independent States (CIS), and Central and Eastern European markets. The agreement enables MMPRC to further broaden its marketing efforts for the destination in the European region.
Under the agreement, RLT will ensure that the branding, name, and logo of MMPRC are used in all events and promotions that they take part in. MMPRC said the agreement was signed as part of the strategies to create synergy with local travel and tour operators in order to work to promote the destination and strengthen global brand visibility. The agreement will also assist in maintaining the increase in arrivals by establishing a constant destination presence in these markets.