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Maldives Marketing and Public Relations Corporation (MMPRC) has launched a marketing campaign with Veepee to position the Maldives as a top-of-the-mind destination in the French market. The campaign will be held for 10 days starting from June 13.
Veepee, is a French based company that created the concept of flash sales. They are a leader in Europe in the Flash Sales business with 24 million members in France. The company has become a major player in e-commerce and is organised in close collaboration with more than 3,000 major brands. Veepee has an affluent audience who are constantly searching for their next holiday destination, which guarantees great publicity for the destination through the campaign.
MMPRC said it will promote the Maldivian tourism products, the unique experiences available for tourists from the destination, the different segments of tourism available in the country, and the latest travel guidelines to the French market during the joint campaign with Veepee. During the campaign, the Maldives will be marketed on Veepee’s homepage, which is frequented by up to three million unique visitors. A dedicated website will also be created for the destination, accessible from within Veepee’s website, while an advertisement for the Maldives will be posted on the banner of the travel page of Veepee. An emailer with the information about the destination will also be sent to the nine million visitors of Veepee.
As of June 8, a total of 732,884 tourists visited the Maldives, with France contributing 3.9% of the total market share. During the period, France ranked as the 7th top source market for the destination with 28,904 tourist arrivals.