MMPRC kicks off roadshows targeting the Middle East market

Maldives Marketing and Public Relations Corporation (MMPRC) has kicked off an exciting series of roadshows targeting the Middle East market as part of the effort to provide a platform for industry partners from both sides to connect and establish relations. The roadshows are held in Saudi Arabia, in the capital city Riyadh, then Jeddah, and finally Kuwait City on May 23, 25, and 26, respectively.

MMPRC stated it aims to build and maintain a strong B2B presence in Gulf Cooperation Council (GCC) countries, share the latest destination updates and guidelines with the travel trade, and ultimately increase arrival figures from those countries. It stated that Maldivian tourism products, including resorts, hotels, guesthouses, and liveaboards will be marketed through the event by MMPRC and industry partners. In total, 16 participants are taking part in the roadshow in Riyadh, with 18 participants taking part in the roadshow in Jeddah, and 16 confirmed participants for the roadshow held in Kuwait City.

The roadshow, entitled Connect with Maldives - The Ultimate Dream Destination, begins with a warm introduction of industry partners followed by a destination presentation. The presentation highlights tourism products in the Maldives, the unique experiences available, and the latest travel guidelines for the Maldives. The safety provided by the scattered geography of the Maldives is also being highlighted during the roadshow series.

The presentation portion of the roadshow is followed by a productive night of networking and building new business relations. To maximise visibility, MMPRC invited over 80 agents from each city to take part in the roadshow. Industry partners have the opportunity to showcase their properties, generate new business leads, and engage in one-on-one networking opportunities. Sponsored by Taj Exotica Resort and Spa, a special raffle was conducted at the Riyadh Roadshow, awarding a free trip to the Maldives to the lucky winner. The second and third runner-up of the raffle wins a smartwatch and amazon gift card respectively sponsored by MMPRC.

MMPRC is conducting these roadshows as part of its marketing strategy for the Middle East market. These include greater B2B contact in order to increase our total outreach, campaigns that cover all the products and experiences of Maldives, and strengthening the country’s niche position in the region as a chic destination for affluent travellers.