MMPRC participates in SATTE 2022

Maldives Marketing and Public Relations Corporation (MMPRC) is participating in SATTE 2022 to enhance brand visibility in the Indian market. The fair is being held from May 18-20 in New Delhi, India.

SATTE is South Asia's leading business-to-business exhibition held for travel and tourism trade professionals. Since its initial event, SATTE has grown, both in terms of exhibitors and visitors, including international and domestic buyers, and is now the biggest networking forum for the travel and tourism industry in South Asia. The event acts as a platform for the Maldives to share the latest destination information and travel guidelines with travel trade professionals and travelers from South Asia, especially the Indian market.

Through the event, MMPRC will market the tourism products, namely resorts, hotels, guesthouses, and liveaboards, promote the safety measures in place in these facilities, and market the unique geography of the scattered islands which provides ultimate safety, seclusion, and privacy for visitors. Furthermore, the company will also market the unique experiences available for tourists in the Maldives through such events.

MMPRC is participating in this event as part of its marketing strategies for the Indian market. The strategy focuses on promoting the Maldives as a safe haven for travellers and promotes the message through travel trade professionals to potential tourists. It focuses to ensure that the Maldives remains a preferred destination, and maintaining and strengthen the presence of the destination in the market. Through such activities, MMPRC said it aims to provide a platform for industry partners to showcase their products in order to achieve pre-pandemic arrival numbers from the Indian market.