Maldives Marketing and Public Relations Corporation (MMPRC) has conducted a webinar for travel agents and tour operators from the US under the name High-End Adventures - The Maldives awaits USA 2022. The purpose of the webinar was to train US travel agents and tour operators and promote high-end adventures in the Maldives for travelers, showcasing the best of the destination.
It is the first webinar conducted this year to strengthen the Maldives brand across the North American market. The hour-long session was joined by Yacht Maldives, Movenpick Resort Kuredhivaru Maldives, and Crossroads Maldives.
The webinar commenced with an opening speech by Managing Director of MMPRC Thoyyib Mohamed, highlighting the important relationship between Maldives and the US travel trade. He further underscored the many awards and accolades achieved by Maldives during the past years, and the joy of vacationing in the Maldives during the golden jubilee year of the Maldivian tourism industry.
Afterwards, MMPRC presented a destination presentation showcasing the breathtaking beauty of the Maldives, the four tourism products, and the unique experiences offered in Maldives. Sleeping in a bubble tent on the beach, staying at a private water villa and flying in a seaplane were among the many exciting unique experiences promoted. In addition, the safety provided by the natural socially-distanced unique geography of the Maldives was also highlighted in the video to promote Maldives as a safe haven for travellers in the US market.
The industry partners presented the latest information on the unique products and experiences respective to each property. The webinar provided an important platform for industry partners to showcase their latest products to a wide-reaching travel trade audience in the U.S region as well as strengthen relations with the U.S market. The webinar concluded with an exciting raffle holiday giveaway sponsored by Saii Lagoon Maldives. The lucky winner won an all-inclusive five nights stay in the Maldives.