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Maldives Marketing and Public Relations Corporation (MMPRC) and Musafir.com have kicked off an exciting marketing campaign during which visitors to City Centre Deira Mall, Dubai get to experience the Maldives through virtual reality (VR). The campaign activities will be held from May 10-16.
MMPRC said a VR booth will be set up at a designated location of the City Centre Deira Mall, under the campaign, where visitors can have a VR experience of the Maldives. The beautiful sights of the Maldives will be showcased through the campaign, aiming to inspire more people from Dubai and the Middle East to visit the country.
Furthermore, two targeted social media posts and a contest post will be uploaded on Musafir.com’s Facebook and Instagram accounts as part of the campaign. Stories related to the Maldives will be shared on both platforms every day of the campaign and emails with information or advertisements of the destination will also be circulated to the Musafir.com database, exceeding 300,000 members.
Founded in 2007, Musafir.com is UAE’s first premium-experience online travel website and it runs a network of nine branches under the brand, having served over a million travellers since its inception. It is the leading cross-sector online travel agency in UAE working with businesses, travelers, and corporate clients. City Centre Deira Mall which opened in 1995 is one of the flagship malls in Dubai. It ranks as one of the most successful malls in the world with over 22 million visitors recorded annually. The campaign is expected to increase visibility for the Maldives through interactions with visitors from Dubai and beyond.
The campaign with Musafir.com is held as part of the marketing strategy of the MMPRC for the Middle East, which targets to maintain brand visibility and establish the Maldives as a top of the mind destination for countries in the market. The strategy is also based on promoting the uniqueness of the Maldives as the world’s leading destination and marketing products including resorts, guesthouses, hotels, and liveaboards as well as other unique experiences.