Maldives Marketing and Public Relations Corporation (MMPRC) has taken part in AdventureELEVATE 2022 to promote the Maldives in the US market.
During the event held from May 3-5 in Oregon, MMPRC helps to maintain, strengthen, and increase destination awareness and presence in the US market. The three-day event is hosted by Adventure Travel Trade Association (ATTA). During the intensive educational and networking conference, MMPRC will have the opportunity to participate in collaborative learning, ideate innovative solutions, and take part in conversations on how to change the world for the better through travel.
MMPRC will market the Maldives as a safe haven for travelers and highlight the safety provided by the unique geography of the scattered islands. The Maldivian tourism products and the uniquely-Maldivian experiences will also be promoted to the travel trade community at AdventureELEVATE. MMPRC will highlight experiences that make the Maldives exciting for adventure enthusiasts such as watersports. MMPRC will also promote the diverse segments of Maldives tourism such as the local tourism industry and the thrilling side of life.
Through participation in the event, MMPRC hopes to establish the Maldives as the top-of-the-mind destination for tourists across the US market. MMPRC expects the events will assist the destination in the path to achieving pre-pandemic arrival numbers and increase overall arrival numbers from the region.
The US was a significant source market to the Maldives last year with an arrival figure of 55,760 travelers As of April 20, Maldives has welcomed 521,019 travelers in total, out of which 24,171 travelers are from the US placing the market as the 6th largest market to the Maldives this year.
Crossing over half a million travelers already in 2022 is indicative of the success and achievements of the Maldives tourism industry.