Media professionals from leading media outlets from the UK have arrived in the Maldives upon invitation from Maldives Marketing and Public Relations Corporation (MMPRC) for a familiarisation trip titled the Maldives as a bucket-list destination. The team will be staying in the Maldives from May 3-8, according to the MMPRC.
This team consists of professionals from the media outlets The Sun, Sunday Mail, Hello Magazine, House of Coco Magazine, and About Time. During this trip, they will be hosted at The Standard Huruvalhi Maldives and Fairmont Maldives Sirru Fen Fushi resorts, where they will experience the world-renowned Maldivian hospitality, unique experiences, and different cuisines at their host properties. The team will publish articles about the destination and host resorts in their respective magazines and publications, which have extensive reach among travelers from the UK.
MMPRC said the purpose of this trip is to further promote the destination amongst potential travelers from the UK. The trip is expected to generate huge coverage highlighting the unique geographical advantage of our scattered islands and the one-island-one-resort concept which makes Maldives one of the safest holiday destinations in the world. It will further help to promote the unique experiences and individual tourism products of the Maldives.
This trip is organised as part of the marketing strategy for the UK market, aiming to provide the latest information about the travel guidelines to potential travelers from the region. This trip further also falls under a new short-term strategy devised to address the evolving geopolitical climate in the world following the effects of the Russia-Ukraine war. With Russia and CIS topping the arrivals figures in recent years, the strategy is aimed at mitigating the potential negative impact on arrival numbers from this region by strategising marketing activities in selected markets to minimise the potential adverse effects on the Maldives tourism industry and the nation’s economy.
The trip is forecasted to increase arrival figures and bookings from the UK to the Maldives. The UK is one of the top source markets for the Maldives with the market growing exponentially over the years.
As of April 28, Maldives welcomed 560,996 tourists to the country this year. During the period, arrivals to Maldives from the UK reached 73,107, ranking as the top source market for this period contributing 13% of the total market share.