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Maldives Marketing and Public Relations Corporation (MMPRC) and industry partners have concluded the WTM LATAM event with a series of successful meetings, networking sessions, and over 1,500 visitors to the Maldivian stand. The event was held from April 5-7 in São Paulo, Brazil.
WTM Latin America is one of the major B2B travel and tourism events for Latin America, offering excellent business opportunities, return on investment, and access to relevant and qualified travel and tourism industry buyers, influencers, and professionals. More than 565 exhibitors from 40 countries took part in the three-day event.
MMPRC took part in the activity along with 11 industry partners from the Maldives. During the event, over 1,500 visitors visited the Maldivian stand to discuss and observe information about the Maldives as a holiday destination. Additionally, 25 meetings were held between Maldivian officials and the Latin American travel trade, and global travel professionals. WTM Latin America organisers also noted that the first two days of the fair saw over 10,725 visitors attending the event this year which is an 8.7% growth by comparison with 2019.
MMPRC participated in WTM Latin America to market the destination as the ultimate vacation destination, providing safety and unique experiences for tourists from Latin America. Throughout the event, MMPRC and industry partners showcased the unique geography of the scattered islands, which facilitates natural social distancing for vacationers. During the event, MMPRC also held a raffle amongst visitors to the Maldivian stand, through which a lucky winner won a free holiday to the Maldives, sponsored by Constance Moofushi Resort Maldives.
Participation in WTM Latin America came as part of the marketing strategy for the Latin American market, especially Brazil. The marketing strategy focuses on increasing arrivals from the market through dedicated campaigns on social and digital media platforms and through participation and marketing of the destination in prominent fairs and exhibitions held in this market, according to the MMPRC.
The Maldives has seen 4,130 arrivals from Brazil by the end of February 2022, and the MMPRC has several marketing activities in the pipeline aimed at the market for the year 2022.