Maldives Immigration has revealed that 500,000 tourists have participated in the Maldives Border Miles Programme.
The Maldives Border Miles programme was initiated by Maldives Immigration to take Maldivian tourism to new heights following the economic strains caused by the closure of borders due to the COVID-19 pandemic. This is the first time such a programme has been launched in the world. Maldives Border Miles programme, the world's first destination loyalty programme, has so far attracted half a million tourists marking a major milestone.
There are three categories in the Border Miles programme; Aida (bronze tier), Anantara (silver tier) and Abaarana (gold tier). Each tier will be defined by a set variety of rewards, services or benefits, which increase in value as members progress. Maldives Immigration stated the VIP service will allow the eligible members to rest at the executive lounge where they will have access to plenty of refreshments, a mini duty-free shop, and wifi.
More than 26 partners have participated in the programme so far. An associate partnership was also signed with Agoda, the world's largest travel platform. Under the agreement, the company will provide technical assistance to develop the programme.