Maldives to be promoted on Snapchat via new geofilter and AR lens

Ooredoo Maldives has announced a partnership with the messaging application Snapchat to promote the Maldives via a new geofilter and an Augmented Reality (AR) lens.

The partnership between Ooredoo Maldives and Snapchat was officially launched by Minister of Environment, Climate Change and Technology Aminath Shauna, during a special event held on April 20. Through the partnership, Ooredoo has introduced a new geofilter named “Hello from the Sunnyside”, and a new AR lens dedicated to the Maldives, showcasing the unique cultural attire of locals. The partnership is part of the Golden Jubilee celebrations of the Maldivian tourism industry.

Speaking at the event, Environment Minister Shauna noted it is important to partner with reputable organisations such as Snapchat, to seek new innovative ways to promote the Maldives and be resilient in an ever-changing pandemic, climate change and other economic challenges that the country is facing.

Speaking at the event, CEO of Ooredoo Maldives Khalid Al-Hamadi said the advanced tools of Snapchat can be leveraged to engage and promote the Maldives to global communities in fun and unique ways, such as the newly launched AR lens and geofilter to celebrate the Golden Jubilee of tourism in the Maldives.

Meanwhile, the Carrier Partnerships Manager of Snapchat, Bachir Boumediene said Snapchat is excited to partner with Ooredoo Maldives, adding it is committed to democratising the ability to use AR which will be expanded through such strategic partnerships.

Ooredoo Maldives stated its partnership with Snapchat is expected to accelerate the adoption of AR through fun filters that promote the Maldives and its culture. Ooredoo said it will explore the many ways to enable new opportunities for its customers and create incredible experiences.