Maldives Marketing and Public Relations Corporation (MMPRC) has begun a brand visibility campaign in Malaysia with Apple Vacations.
Apple Vacations is a Malaysian travel agency with a network of local and international partners and suppliers and offers a superior travel experience, diversified travel products, and unwavering commitment to their customers.
MMPRC stated the collaborative campaign with Apple Vacations aims to promote the Maldives as a preferred and safe tourist destination for Malaysian travellers. It aligns with the market strategy for Southeast Asia, to target various segments such as luxury travelers, families, and Muslim travelers. The campaign will further assist in the efforts to showcase the uniqueness of the Maldives as the world’s leading destination and help maximise the country’s brand visibility, while simultaneously increasing awareness and maintaining a brand presence in the Malaysian market.
Furthermore, the campaign will include article write-ups with the latest information about the destination, and travel guidelines will be shared on major online platforms. Similarly, destination videos of the Maldives will be broadcast on Apple TV Facebook Live. E-mails will also be sent to Apple Vacations client base with information on the Maldives, and the destination will be featured on the homepage banner of their website. Social media posts relating to the Maldives will also be shared on the Facebook and Instagram pages of Apple Vacations during the campaign.