Maldives Marketing and Public Relations Corporation (MMPRC) has held a webinar to familiarise the Nordic market with local tourism products and experiences.
The one-hour webinar was titled Maldives–Local Islands, Local Experiences, and targeted the travel trade from Sweden, Denmark, and Norway. The webinar is part of a three-session series conducted under the strategy to promote the Maldives as a safe haven for travellers from the Nordic region. The purpose of the series was to inform and familiarise the Nordic travel trade with the latest information and travel guidelines from the destination. The series aims to inspire participants to broaden and extend their Maldives product portfolio.
During the webinar, Managing Director of MMPRC Thoyyib Mohamed highlighted the country’s achievements in controlling the COVID-19 pandemic, and how it became a tourism success story in the process. He also delineated the numerous exciting experiences awaiting tourists who choose local tourism as their preferred stay option.
During the webinar, MMPRC shared information on the recent ease of COVID-19 restrictions in the Maldives, along with a destination presentation, presentations by member properties, and a presentation by the airline partner. The session was followed by a Q&A session and a raffle was drawn among the participants from which one lucky winner was presented with a free holiday to the Maldives. Over 100 top travel trade partners from the market were reached per session of the webinar series, according to MMPRC.