Maldives Marketing and Public Relations Corporation (MMPRC) initiates a Cabvertising Campaign with Malaysia’s MyBump Media. The campaign will be held from March 17 to May 17.
MyBump Media is the leading crowdsourced ad tech platform for transit outdoor media advertising in Malaysia. The company regularly has ads endorsed on cars by genuine consumer-matching and using demographic, geo-location and consumer behavior data.
MMPRC said the campaign aims to promote the Maldives as a preferred and safe tourist destination for Malaysian travelers. It aligns with the Southeast Asia market strategy of the MMPRC to target various relevant segments.
MMPRC said the Cabvertising Campaign will assist in the efforts to maximise the visibility of Maldives in the Malaysia market and increase destination awareness and maintain brand presence by showcasing the unique experiences of the Maldives. The campaign will further help to create greater awareness of guesthouses and affordable resort options available in the Maldives.
The Cabvertising Campaign will feature ads of the Maldives on 30 cabs in locations such as KL City Centre and KLIA/KLIA2 area. It will highlight three categories of the Maldives including honeymoon, underwater, and tourism in general. Another feature of the campaign is a blog write-up and dedicated mails promoting the Maldives that will be sent out to the connections of MyBump Media. The Maldives will also be advertised to all MyBump drivers through in-app messaging, while the destination will be additionally mentioned on Facebook and Instagram platforms.
The borders of Malaysia were closed due to COVID-19 restrictions during most part of 2020 and 2021 but are now open for travel. From January to February this year, the Maldives welcomed 1,194 visitors from Malaysia.
MMPRC last year held several social media and digital campaigns, and other activities in Malaysia to maintain destination momentum and increase arrivals once the borders reopen.